Product Marketing Specialist

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Unique Personnel are currently seeking candidates for their open Product Marketing Specialist position in Sandton, Gauteng through Go Job Search. Are you an experienced candidate looking to take up a Product Marketing Specialist role such as with an industry leading company like Unique Personnel?

Job Number 68469 Job Type Permanent Job Title Product Marketing Specialist Computer Skills MS Word Industry Consumer Electronics City Johannesburg (Incl. Northern Suburbs) Province Gauteng Job Description An opportunity has arisen in the Marketing Department for a self-driven and motivated individual who will be responsible for the following: Purpose Responsible for the Marketing of the ID/IT and AE business units and all aspects of Marketing – ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals. Key responsibilities for this position include, but are not limited to:Campaign Management Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc.BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.Project Manage product launches in line with New Product Introductions.Brief and manage Media agencies to develop optimal media strategies for NPI.Brief and manage Creative agencies to develop local and/or adapt global creative for NPIManage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness.Post campaign analysis to ensure maximum ROI. Digital Marketing Develop and manage all Digital Marketing activity together with the agency for the ID/IT and AE business units.Provide Digital marketing manager with all relevant digital assets to ensure the company.com/za website is updated as per NPI strategy.Brief Digital Marketing Manager and Digital agency on digital requirements as per NPI strategies, outlining objectives and targets.Brief digital marketing manager, digital agency and PR agency on SNS requirements per NPI and/or on an on-going basis. Budget Management Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.Overseeing total budget spend for the ID/IT and AE Business unit.Processing payments to agencies/ vendors for Marketing initiativesFollowing global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.Develop overall yearly marketing plan and budget Product Marketing Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts. Events and Activation Management (Assist) In conjunction with events manager, manage consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies, to ensure all elements of the show. Reporting Provide reports and analysis as requiredTo prepare presentations, proposals, plans, contact reports as necessary. Required Qualifications and Experience B Com Marketing/Diploma in Sales & Marketing3 – 5 years related experienceExperience working in a fast paced environmentGood knowledge of marketing, sales and general warehouse proceduresProven track record in customer relationsMS Office at an advanced level.Ability to use database for recording and reportingPossession of a reliable vehicle and a valid driver’s licence. Required Competencies Highly motivated with an outgoing personality with a focus on partner relationship buildingHonesty, integrity and ethical conduct at all timesAbility to manage multiple accounts and partnersCommunicate effectively, both orally and in writingAble to meet all deadlines and targets for the departmentNegotiation and administrative skillsSolid interpersonal and communication skillsProject management skills.Strong presentation and writing skills.Results oriented and self-motivated.Strategic thinker and creative marketerAttention to detailAbility to work well under pressure and within tight deadlines.Willingness and ability to travel nationally and internationally when requiredAbility to multi-task on a number of various tasks at hand.

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