Conversion Optimization Specialist (Online Casinos Exp)

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Datafin are currently seeking candidates for their open Conversion Optimization Specialist (Online Casinos Exp) position in Cape Town, Western Cape through Go Job Search. Are you an experienced candidate looking to take up a Conversion Optimization Specialist (Online Casinos Exp) role such as with an industry leading company like Datafin?

ENVIRONMENT: JOIN the Product team of a global Dev House in the sphere of Online Gaming seeking a critical thinking Conversion Optimization Specialist with Online Casino experience to manage, test & implement conversion points in the product funnel. You will also be expected to execute A/B Optimization Tests, interpret data and make recommendations while monitoring key metrics and collaborating with the Marketing team to manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms. The ideal candidate must have Online Casino experience including 3-5 years’ work experience in a similar role. You will need experience with Optimization testing tools such as Google Optimize, Google Analytics, Hotjar, etc., Jira proficiency & have solid knowledge of statistical concepts related to A/B Testing and all aspects of conversion enhancement, including Copywriting, UX, and Web Analytics. You must also have a strong technical foundation or background in Digital Marketing.DUTIES:Execute A/B Optimization Tests that drive fundamental improvements to the website experience and performance.Interpret data, identify key findings, make recommendations, and take actions based on testing results and your ideas to positively impact customer experience, conversion rate, future feature developments, etc.Collaborate with the Marketing team to manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.Collaborate with the Marketing team to analyse the impact of various marketing campaigns on the funnel.Manage key conversion points in the product funnel.Collaborate with teams responsible for player communication in order to optimize each conversion path.Monitor key metrics and improve conversion rates.Increase Funnel Marketing efficiencies.Conduct Performance Tests, such as A/B Testing, Bottleneck Analysis, and Usability Testing.Present indicators and performance to management.Monitor competitor and industry trends in target markets that may impact conversion.REQUIREMENTS:MUST-HAVEs –Prior experience in a role that involves conversion optimization within online casinos.Minimum 3-5 years’ experience in Conversion Optimization.Experience with Optimization testing tools such as Google Optimize, Google Analytics, Hotjar, etc.General knowledge of statistical concepts related to A/B Testing.Proficiency in Jira.Knowledge of all aspects of conversion enhancement, including Copywriting, UX, and Web Analytics.A strong technical foundation or background in Digital Marketing.Advantageous –Prior experience in roles within Design, Product, Tech or Marketing.ATTRIBUTES:Strong interpersonal and communication skills.Critical thinker and problem-solver.A customer-focused and goal-orientated mindset.Attention to detail.

Apply now and a member of the team at Datafin will get in touch with you to discuss your career options further.

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